About MitchCap

We’re here for our dealers and their industries. Today and tomorrow.

About MitchCap: Simplifying Distribution Finance Solutions

Established by Paul Mitchell, former GM of GE Capital CDF Australia and New Zealand, MitchCap stands out as a key player in the distribution finance realm.

Empowering Equipment Dealerships

Recognising the vital role equipment dealerships play in distribution, Paul Mitchell set out to bridge critical funding gaps. In 2018, he founded MitchCap using his personal resources—a testament to his unwavering commitment.

Strong Financial Backing

MitchCap boasts a substantial capital base, with shareholders including renowned institutional investors Balmain Capital and Macquarie Bank, alongside founder Paul Mitchell.

Trusted Industry Partner

Endorsed by the sectors it supports, MitchCap is the designated floorplan financier for the Boating Industry Association of Victoria, further reinforcing its reputation as a trusted partner in distribution finance.

Expertise in Floorplan Finance:

With a leadership team boasting more than six decades of combined Floorplan Finance experience in the leisure industries, MitchCap has cemented its position as an industry leader, setting new benchmarks for success.

MitchCap's Dealer and Distribution Floorplan Finance

Managing a dealership or distribution business presents unique challenges.

At MitchCap, we support businesses with:

Distribution and Dealer Finance (CDF) tailored to your business’ needs
Retail Equipment Finance for flexible purchasing options
Supplier Payments with integrated foreign exchange solutions
Financing for new, used, and trade-in inventory
Competitive floorplan terms designed for your business
Access to substantial credit capacity to help you grow

Straightforward finance accessible for dealerships and distributors

MitchMarket Finance

Retail Finance Made Simple for Your Customers

We’re here to help you enhance your business with retail finance solutions that deliver real value:

Boost Your Strike Rate: Access MitchCap and over 30 major lenders to find the right fit for your customers.
Increase Profitability: Pair our floorplan options with retail finance to enjoy lower rates or higher commissions.

Our integrated ecosystem goes beyond just equipment sales. By connecting with MitchCap’s retail finance solutions, dealers are provided with a fully integrated finance system ensuring the ability to offer convenient, tailored financing options to your customers while streamlining your processes.

MitchMarket

Our online marketplace.

Is and ALWAYS will be free for MitchCap Bailment Dealers
Connects prospects and consumers directly to our Dealers
QUAD Lead Generation with active digital campaign lead magnets
Boosts Dealership and Brand followers

Distribution Online Portal

MitchCap’s online distribution portal provides the Distributor with:

Personalised Dealer credit data
Line of sight to products and dealers
Reporting that promotes opportunities for growth

Our integrated ecosystem includes fully integrated payment processing and foreign exchange capabilities.

Asset Funding in 4 steps

Step 1: Submit your application
Step 2: Take part in a credit call to discuss your business
Step 3: Receive application approval
Step 4: Finalise the bailment deed and provide supporting documents
Step 5: Access your funding

MitchCap Executive Team

Paul Mitchell

CEO & Founder

Mitchell founded MitchCap in January 2019, selling his family home to fund the first five dealers. Formerly the General Manager of GE Capital CDF ANZ and Managing Director of Falcon Group Australia, Mitchell holds a Graduate Diploma from Chartered Accountants Australia. He is highly regarded as a leading expert in Distribution Finance. Throughout his career, Mitchell has structured globally successful programs and led MitchCap to become Australia’s largest leisure equipment distribution finance business. He is driven by a passion for empowering family businesses to achieve their goals through effective use of Floorplan financing.

Patrick

General Manager (Finance)

Patrick, a Certified Public Accountant (CPA) with 10 years of experience in corporate accounting, joined MitchCap after working at Kollaras Group, a leading import/export and commodities business.

Sabbir

Chief Risk Officer

Sabbir brings over 18 years of diverse experience in banking, non-bank lending, commercial and consumer risk management, commercial insurance underwriting, and end-to-end operational processes. He specialises in underwriting, developing policies and frameworks, optimising risk and return measures, and utilising automation to scale businesses. Sabbir has successfully led multiple business units both onshore and offshore, and is highly skilled in stakeholder engagement, including working with regulators and managing Board and Investor reporting. His career includes senior leadership positions at well-known organisations, having worked for prominent brands such as Commonwealth Bank of Australia, Bupa, QBE, Australian Mutual Bank, and Tyro. Prior to joining MitchCap, Sabbir served as the Head of Credit, Liquidity, and Market Risk at Tyro Payments Limited.

Ariel

General Manager (Ops & Assurance)

Ariel joined MitchCap after a military career and owning a client services business dedicated to driving positive business outcomes. Holding a degree in Finance, Ariel now leads the sales team at MitchCap.

Nadia

Head of Marketing & Communications

Nadia brings extensive international experience in creative and strategic marketing, having worked with a motor engineering OEM, Meriton Group, Landmark, and DC Strategy Franchise, where she served as Head of Group Marketing and Lead Generation. She now leads Group Marketing for MitchCap and oversees lead generation strategies for partnered dealerships.

Bill

General Manager (Sales)

Bill brings nearly a decade of business development and sales expertise, with a background in financial planning. He has led the Business Development team at MitchCap since early 2022. Originally from Central Western NSW, Bill specializes in B2B sales for SMEs and manufacturers in the agriculture sector. He holds a Bachelor of Commerce (Economics), a Diploma of Financial Planning, and a Certificate IV in Finance and Mortgage Broking.

Keira

Head Of Retail Finance

Keira spearheads MitchMarket Finance, the retail finance division of MitchCap. With extensive experience in lending, sales, and management, coupled with her Cert IV in Finance and Mortgage Broking, Keira is dedicated to delivering exceptional and mutually beneficial results. Keira’s motivation and inspiration drive her to continually improve and maximize performance, making her a key asset to the MitchCap team.

MitchCap Board Members

Paul Mitchell

CEO & Founder

Mitchell founded MitchCap in January 2019, selling his family home to fund the first five dealers. Formerly the General Manager of GE Capital CDF ANZ and Managing Director of Falcon Group Australia, Mitchell holds a Graduate Diploma from Chartered Accountants Australia. He is highly regarded as a leading expert in Distribution Finance. Throughout his career, Mitchell has structured globally successful programs and led MitchCap to become Australia's largest leisure equipment distribution finance business. He is driven by a passion for empowering family businesses to achieve their goals through effective use of Floorplan financing.

Andrew Griffin

Non-Executive Director

Griffin is a Senior Financial Service Executive, Investor, Director. He currently serves as the Group Chief Executive Officer of Balmain Corporation, a multi-billion dollar investment and lending firm - a position he has held since 2005. During his tenure, Griffin has overseen Balmain's substantial growth in areas such as Asset-Based Lending (ABL), Property, and Funds Management. Griffin brings extensive experience within Debt and Equity Markets to the Mitchcap Board as well as leadership within the broader financial services market.

Michael Holm

Non-Executive Director

Holm serves as the Executive Chairman of Balmain NB Corporation Limited. He also holds director positions in Balmain Fund Administration Limited, which is the Responsible Entity of the Balmain Discrete Mortgage Income Trusts, and Australian Commercial Mortgage Corporation Limited, the trustee of the Balmain Opportunity Trust. Additionally, he serves as a director of AMAL Asset Management Limited, Metro Finance Pty Ltd, MitchCap Pty Ltd, and Wave Money Pty Ltd. Michael plays a senior role in credit and risk committees across all active Balmain lending businesses.