MitchCap: Who We Are
MitchCap, a powerhouse in the distribution finance industry, was founded by Paul Mitchell, former GM of GE Capital CDF Australia and New Zealand.
Mitchell found that the Equipment Dealerships were critical to equipment distribution and great businesses – but were dramatically underfunded by the bank and finance sector which did not understand their unique requirements. Determined to bridge the funding gap, Mitchell took a bold step and sold his family home to self-fund the initial five dealers in 2018.
Fast forward to today, and MitchCap has solidified its position as the dominant force in the market.
It proudly holds the title of the largest Distribution Finance business across Australia and New Zealand for Marine, Recreational Vehicles, and Bicycles through its OEM/ Distributor Programs. Moreover, MitchCap stands as the unrivaled leader in providing Bilateral Dealer Facilities (Non-OEM supported) Programs in all three industries as well as Agriculture Equipment, Lawn and Garden Equipment, Bicycles, and Motorcycles.
With a formidable presence in the non-banking sector, MitchCap boasts a robust capital base. Its impressive shareholder lineup includes renowned Australian institutional investors such as Balmain Capital, Thorney Investments, NAOS Asset Management, and Macquarie Bank.
The senior leadership team at MitchCap exudes expertise, collectively amassing over 60 years of invaluable Floorplan Finance Experience in the leisure industries. Their deep understanding and extensive knowledge form the bedrock of MitchCap’s success, cementing its position as an industry leader.
MitchCap is highly regarded by the industries it serves and is the official floorplan financier of the Boat Industry Association of Victoria.
MitchCap Distribution Floorplan Finance
Australia and New Zealand’s Largest Floorplan Financier
- Distribution, Dealer Finance (CDF) & Retail Equipment Finance
- Supplier Payments with Integrated Foreign Exchange
- New, Used, and Trade-In Inventory
- Market Competitive Floorplan Terms
- Largest Credit Capacity
MitchMarket Finance
Retail finance for your customers
Improved Striker rate: Gain access to MitchCap and over 30 other major lenders.
Profitability: Combined with our floorplan, our clients obtain lower rates or higher commissions.
Our integrated ecosystem goes beyond equipment sales by integrating with MitchMarket’s retail finance solution. This comprehensive integration creates a wing-to-wing dealer finance solution, empowering you to offer financing options to your customers seamlessly.
MitchMarket
Our online marketplace.
- Is and ALWAYS will be free for MitchCap Bailment Dealers
- Connects prospects and consumers directly to our Dealers
- QUAD Lead Generation with active digital campaign lead magnets
- Boosts Dealership and Brand followers
Distribution Online Portal
MitchCap’s online distribution portal provides the Distributor with:
- Personalised Dealer credit data
- Line of sight to products and dealers
- Reporting that promotes opportunities for growth
Our integrated ecosystem includes fully integrated payment processing and foreign exchange capabilities.
Asset Funding in 4 steps
Step 1: Submit application
Step 2: Credit call to understand your business
Step 3: Application approval
Step 4: Bailment deed and supporting documentation
Step 5: Funding
MitchCap Executive Team
Paul Mitchel
CEO & Founder
Mitchell founded MitchCap in January 2019 selling his family home to fund the first 5 Dealers. Mitchell is the former GM of GE Capital CDF ANZ, MD Falcon Group Australia, and has a Graduate Dip Chartered Accountants Australia. Mitchell is highly regarded as a preeminent leader in Distribution Finance. Mitchell’s career includes structuring some of the most globally successful programs through to leading MitchCap to become Australia’s largest leisure equipment distribution finance business. His motivation is powering the growth of Family Businesses who use Floorplan to achieve theirs and their family goals in business and life.
Craig
Head of Credit Committee & Risk Committee, Director
Craig is an early investor/executive at MitchCap . With over 30 years risk experience, Jones was CCO for 3 GE Capital Businesses including CDF, Jones oversaw approx. $2.5b of assets under finance.
Kate
Chief Risk Officer
Kate is an early investor/executive at MitchCap. With over 20 years risk experience in asset lending including as Credit Director at GE Capital CDF. Foster has also held roles as Head of Risk for Grays and Head of Commercial Credit for Grow.
Patrick
Head of Operations & Finance
Patrick is a CPA with 10 years of experience in Corporate Accounting. Prior to joining MitchCap Davison worked for Kollaris Group, a leading import/export and commodities business.
Ariel
General Manager (Sales)
Ariel joined MitchCap after a career in the Military and owner of a Client Services business focusing on driving positive business outcomes. With a degree in Finance, he now heads up sales for MitchCap.
Talena
General Manager (Assurance)
Talena is an executive at MitchCap with over 15 years CDF Experience at GE Capital and Wells Fargo. Prior to joining MitchCap Talena lead Wells Fargo’s Field Audit Function across Australia, New Zealand and China.
Nadia
Marketing Manager
Nadia has experienced a vast creative and strategic Marketing career journey internationally for a motor engineering OEM, across Meriton Group, Landmark, and DC Strategy Franchise where she was Head of Group Marketing and Lead Generation. She now heads up the Group marketing for the MitchCap group and lead generation strategies for partnered dealerships.
Bill
Head of Business Development
Bill has almost a decade of business development and sales expertise with a background in financial planning and has led the Business Development team since early 2022. Hailing from a property in Central Western NSW he specialises in B2B sales for SME’s and manufacturers in the agriculture space. He currently holds a Bachelor of Commerce (Economics), a Diploma of Financial Planning and a Cert IV in Finance and Mortgage Broking’.
MitchCap Board Members
Paul Mitchel
CEO & Founder
Mitchell founded MitchCap in January 2019 selling his family home to fund the first 5 Dealers. Mitchell is the former GM of GE Capital CDF ANZ, MD Falcon Group Australia, and has a Graduate Dip Chartered Accountants Australia. Mitchell is highly regarded as a preeminent leader in Distribution Finance. Mitchell’s career includes structuring some of the most globally successful programs through to leading MitchCap to become Australia’s largest leisure equipment distribution finance business. His motivation is powering the growth of Family Businesses who use Floorplan to achieve theirs and their family goals in business and life.
Andrew Stafferton
Non-Executive Director
Stafferton is a Co-Founder of DF Capital, a UK Public Listed Floorplan Financier. DF Capital has grown since inception in 2016 to a market leader of Manufacturer and dealer financing solutions in Europe. Prior to co-founding DF Capital, Stafferton led the global Business Development team at GE Capital CDF, as well as roles as leading ANZ, and EMEA Head of Marine, Agriculture, and Industrial divisions. He also established products in trade and supply chain finance, across Europe and the Middle East.
Colin Day
Non-Executive Director
Day is the current Chairman of the board and brings a wealth of experience as a senior executive and company director to MitchCap. Day is the former Chief Executive Officer and Director of the public listed company Collection House Limited. Prior to Collection House Day co-founded Remington White Australia in 1987 which grew to become a leading player in the debt collection industry servicing major corporates that included Optus, ANZ, CBA, Westpac and United Energy. He has also served on the boards of numerous Listed and Unlisted Public Companies in the Manufacturing Sector.
Andrew Griffin
Non-Executive Director
Griffin is a Senior Financial Services Executive, Investor and Director and is currently Group Chief Executive Office of Balmain Corporation, a multi billion dollar investment and lending firm. Griffin has held this role since 2005 overseeing Balmain’s material growth in areas such as ABL, Property and Funds Management.
Griffin brings extensive experience within Debt and Equity Markets to the MitchCap Board as well as leadership within the broader financial services market.
Michael Holm
Executive Chairman
Holm is the Executive Chairman of Balmain NB Corporation Limited. He is also a director of Balmain Fund Administration Limited which is the Responsible Entity of the Balmain Discrete Mortgage Income Trusts and Australian Commercial Mortgage Corporation Limited which is the trustee of the Balmain Opportunity Trust. He is also the director of AMAL Asset Management Limited, Metro Finance Pty Ltd, MitchCap Pty Ltd & Wave Money Pty Ltd. Michael is a senior member of credit and risk committees for each active Balmain lending business.
Brendan York
Non-Executive Director
York has over 18 years of managerial and financial reporting expertise in Executive and Non-Executive roles. Brendan is a portfolio manager at Naos Asset Management and most recently was the Chief Financial Officer and Company Secretary of marketing services business Enero Group Limited (ASX:EGG). Brendan is also currently a Non-Executive Director of building products group Big River Industries Limited (ASX:BRI), a Non-Executive Director and Chair of the Audit Committee of BSA Limited (ASX:BSA) and a Non-Executive Director and Chair of the Audit Committee of Wingara AG Limited (ASX:WNR).
Craig Jones
Director. Head of Credit & Risk Committees
Jones is an experienced risk executive with over 30 years in the finance industry. Jones has held various senior credit & risk roles within the Equipment and Floorplan Finance Industries. He was previously the Chief Credit Officer for 3 GE Capital Australia Businesses including GE Capital’s Floorplan Business – overseeing approximately $2.5b of assets under finance. Jones chairs MitchCap’s Credit & Risk Committees.
MitchMarket
MitchMarket.com is our dedicated dealership online marketplace which connects consumers direct to you and your stock.
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