About MitchCap

We’re here for our dealers and their industries. Today and tomorrow.

About MitchCap: Revolutionising Distribution Finance

Established by Paul Mitchell, former GM of GE Capital CDF Australia and New Zealand, MitchCap stands out as a key player in the distribution finance realm.

Empowering Equipment Dealerships

Understanding the crucial role of Equipment Dealerships in the distribution of equipment, Paul Mitchell set out to bridge funding gaps. In 2018, he kickstarted MitchCap using personal resources, showcasing unwavering commitment.

Strong Financial Backing:

MitchCap boasts a substantial capital base, supported by investments from renowned Australian institutional players like Balmain Capital, Thorney Investments, NAOS Asset Management, and Macquarie Bank.

Trusted Industry Partner:

Endorsed by the sectors it serves, MitchCap proudly serves as the designated floorplan financier for the Boat Industry Association of Victoria, reinforcing its reputation as a reliable financial ally in the distribution finance domain.

Expertise in Floorplan Finance:

With a leadership team that collectively brings over six decades of Floorplan Finance experience in leisure industries, MitchCap solidifies its position as an industry leader, setting new standards of success.

MitchCap's Distribution Floorplan Finance

An end-to-end partnership

  1. Distribution, Dealer Finance (CDF), and Retail Equipment Finance
  2. Supplier Payments with Integrated Foreign Exchange
  3. New, Used, and Trade-In Inventory
  4. Competitive Floorplan terms in the market
  5. Access to the Largest Credit Capacity
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MitchMarket Finance

Retail finance for your customers

Improved Striker rate: Gain access to MitchCap and over 30 other major lenders. Profitability: Combined with our floorplan, our clients obtain lower rates or higher commissions.
Our integrated ecosystem goes beyond equipment sales by integrating with MitchMarket’s retail finance solution. This comprehensive integration creates a wing-to-wing dealer finance solution, empowering you to offer financing options to your customers seamlessly.
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MitchMarket

Our online marketplace.

  • Is and ALWAYS will be free for MitchCap Bailment Dealers
  • Connects prospects and consumers directly to our Dealers
  • QUAD Lead Generation with active digital campaign lead magnets
  • Boosts Dealership and Brand followers
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Distribution Online Portal

MitchCap’s online distribution portal provides the Distributor with:

  • Personalised Dealer credit data
  • Line of sight to products and dealers
  • Reporting that promotes opportunities for growth
Our integrated ecosystem includes fully integrated payment processing and foreign exchange capabilities.

Asset Funding in 4 steps

Step 1: Submit application
Step 2: Credit call to understand your business
Step 3: Application approval
Step 4: Bailment deed and supporting documentation
Step 5: Funding

MitchCap Executive Team

Paul Mitchell - MitchCap

Paul Mitchel

CEO & Founder
Mitchell founded MitchCap in January 2019 selling his family home to fund the first 5 Dealers. Mitchell is the former GM of GE Capital CDF ANZ, MD Falcon Group Australia, and has a Graduate Dip Chartered Accountants Australia. Mitchell is highly regarded as a preeminent leader in Distribution Finance. Mitchell’s career includes structuring some of the most globally successful programs through to leading MitchCap to become Australia’s largest leisure equipment distribution finance business. His motivation is powering the growth of Family Businesses who use Floorplan to achieve theirs and their family goals in business and life.
Craig Jones - MitchCap

Craig

Head of Credit Committee & Risk Committee, Director
Craig is an early investor/executive at MitchCap . With over 30 years risk experience, Jones was CCO for 3 GE Capital Businesses including CDF, Jones oversaw approx. $2.5b of assets under finance.
Kate - MitchCap

Kate

Chief Risk Officer
Kate is an early investor/executive at MitchCap. With over 20 years risk experience in asset lending including as Credit Director at GE Capital CDF. Foster has also held roles as Head of Risk for Grays and Head of Commercial Credit for Grow.
Patrick Davidson - MitchCap

Patrick

Head of Operations & Finance
Patrick is a CPA with 10 years of experience in Corporate Accounting. Prior to joining MitchCap Davison worked for Kollaris Group, a leading import/export and commodities business.
Areil Miners - MitchCap

Ariel

General Manager (Sales)
Ariel joined MitchCap after a career in the Military and owner of a Client Services business focusing on driving positive business outcomes. With a degree in Finance, he now heads up sales for MitchCap.
Telena - MitchCap

Talena

General Manager (Assurance)
Talena is an executive at MitchCap with over 15 years CDF Experience at GE Capital and Wells Fargo. Prior to joining MitchCap Talena lead Wells Fargo’s Field Audit Function across Australia, New Zealand and China.
Nadia Evans - MitchCap

Nadia

Marketing Manager
Nadia has experienced a vast creative and strategic Marketing career journey internationally for a motor engineering OEM, across Meriton Group, Landmark, and DC Strategy Franchise where she was Head of Group Marketing and Lead Generation. She now heads up the Group marketing for the MitchCap group and lead generation strategies for partnered dealerships.
Bill - MitchCap

Bill

Head of Business Development
Bill has almost a decade of business development and sales expertise with a background in financial planning and has led the Business Development team since early 2022. Hailing from a property in Central Western NSW he specialises in B2B sales for SME’s and manufacturers in the agriculture space. He currently holds a Bachelor of Commerce (Economics), a Diploma of Financial Planning and a Cert IV in Finance and Mortgage Broking’.

MitchCap Board Members

Paul Mitchell Founder, CEO & Managing Director, MitchCap

Paul Mitchel

CEO & Founder
Mitchell founded MitchCap in January 2019 selling his family home to fund the first 5 Dealers. Mitchell is the former GM of GE Capital CDF ANZ, MD Falcon Group Australia, and has a Graduate Dip Chartered Accountants Australia. Mitchell is highly regarded as a preeminent leader in Distribution Finance. Mitchell’s career includes structuring some of the most globally successful programs through to leading MitchCap to become Australia’s largest leisure equipment distribution finance business. His motivation is powering the growth of Family Businesses who use Floorplan to achieve theirs and their family goals in business and life.
Andrew Stafferton, Non-Executive Director, MitchCap

Andrew Stafferton

Non-Executive Director
Stafferton is a Co-Founder of DF Capital, a UK Public Listed Floorplan Financier. DF Capital has grown since inception in 2016 to a market leader of Manufacturer and dealer financing solutions in Europe. Prior to co-founding DF Capital, Stafferton led the global Business Development team at GE Capital CDF, as well as roles as leading ANZ, and EMEA Head of Marine, Agriculture, and Industrial divisions. He also established products in trade and supply chain finance, across Europe and the Middle East.
Colin Day, Non-Executive Director, MitchCap

Colin Day

Non-Executive Director
Day is the current Chairman of the board and brings a wealth of experience as a senior executive and company director to MitchCap. Day is the former Chief Executive Officer and Director of the public listed company Collection House Limited. Prior to Collection House Day co-founded Remington White Australia in 1987 which grew to become a leading player in the debt collection industry servicing major corporates that included Optus, ANZ, CBA, Westpac and United Energy. He has also served on the boards of numerous Listed and Unlisted Public Companies in the Manufacturing Sector.
Andrew Griffin, Non-Executive Director, MitchCap

Andrew Griffin

Non-Executive Director
Griffin is a Senior Financial Services Executive, Investor and Director and is currently Group Chief Executive Office of Balmain Corporation, a multi billion dollar investment and lending firm. Griffin has held this role since 2005 overseeing Balmain’s material growth in areas such as ABL, Property and Funds Management. Griffin brings extensive experience within Debt and Equity Markets to the MitchCap Board as well as leadership within the broader financial services market.
Michael Holm - MitchCap

Michael Holm

Executive Chairman
Holm is the Executive Chairman of Balmain NB Corporation Limited. He is also a director of Balmain Fund Administration Limited which is the Responsible Entity of the Balmain Discrete Mortgage Income Trusts and Australian Commercial Mortgage Corporation Limited which is the trustee of the Balmain Opportunity Trust. He is also the director of AMAL Asset Management Limited, Metro Finance Pty Ltd, MitchCap Pty Ltd & Wave Money Pty Ltd. Michael is a senior member of credit and risk committees for each active Balmain lending business.
Brendan York, Non-Executive Director, MitchCap

Brendan York

Non-Executive Director
York has over 18 years of managerial and financial reporting expertise in Executive and Non-Executive roles. Brendan is a portfolio manager at Naos Asset Management and most recently was the Chief Financial Officer and Company Secretary of marketing services business Enero Group Limited (ASX:EGG). Brendan is also currently a Non-Executive Director of building products group Big River Industries Limited (ASX:BRI), a Non-Executive Director and Chair of the Audit Committee of BSA Limited (ASX:BSA) and a Non-Executive Director and Chair of the Audit Committee of Wingara AG Limited (ASX:WNR).
Craig Jones - MitchCap

Craig Jones

Director. Head of Credit & Risk Committees
Jones is an experienced risk executive with over 30 years in the finance industry. Jones has held various senior credit & risk roles within the Equipment and Floorplan Finance Industries. He was previously the Chief Credit Officer for 3 GE Capital Australia Businesses including GE Capital’s Floorplan Business – overseeing approximately $2.5b of assets under finance. Jones chairs MitchCap’s Credit & Risk Committees.
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MitchMarket

MitchMarket.com is our dedicated dealership online marketplace which connects consumers direct to you and your stock.
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MitchMarket Finance

MitchMarket Finance provides fast pre-approved loans from over 30+ leading lenders for your customers.

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The MitchMarket Finance platform is expertly crafted to identify the most suitable loan package available in today’s market. With a focus on complete transparency.
Our MitchMarket marketplace connects our dealer’s consumers to readily available recreational vehicles and equipment.
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MitchCap is the leading Non-Bank Distribution Finance Lender in Australia. We provide the funding and the technology that connects the distribution channel.