About MitchCap: Revolutionising Distribution Finance
Established by Paul Mitchell, former GM of GE Capital CDF Australia and New Zealand, MitchCap stands out as a key player in the distribution finance realm.
Empowering Equipment Dealerships
Understanding the crucial role of Equipment Dealerships in the distribution of equipment, Paul Mitchell set out to bridge funding gaps. In 2018, he kickstarted MitchCap using personal resources, showcasing unwavering commitment.
Strong Financial Backing:
MitchCap boasts a substantial capital base, supported by investments from renowned Australian institutional players like Balmain Capital, Thorney Investments, NAOS Asset Management, and Macquarie Bank.
Trusted Industry Partner:
Endorsed by the sectors it serves, MitchCap proudly serves as the designated floorplan financier for the Boat Industry Association of Victoria, reinforcing its reputation as a reliable financial ally in the distribution finance domain.
Expertise in Floorplan Finance:
With a leadership team that collectively brings over six decades of Floorplan Finance experience in leisure industries, MitchCap solidifies its position as an industry leader, setting new standards of success.
MitchCap's Distribution Floorplan Finance
An end-to-end partnership
- Distribution, Dealer Finance (CDF), and Retail Equipment Finance
- Supplier Payments with Integrated Foreign Exchange
- New, Used, and Trade-In Inventory
- Competitive Floorplan terms in the market
- Access to the Largest Credit Capacity
MitchMarket Finance
Retail finance for your customers
Improved Striker rate: Gain access to MitchCap and over 30 other major lenders.
Profitability: Combined with our floorplan, our clients obtain lower rates or higher commissions.
Our integrated ecosystem goes beyond equipment sales by integrating with MitchMarket’s retail finance solution. This comprehensive integration creates a wing-to-wing dealer finance solution, empowering you to offer financing options to your customers seamlessly.
MitchMarket
Our online marketplace.
- Is and ALWAYS will be free for MitchCap Bailment Dealers
- Connects prospects and consumers directly to our Dealers
- QUAD Lead Generation with active digital campaign lead magnets
- Boosts Dealership and Brand followers
Distribution Online Portal
MitchCap’s online distribution portal provides the Distributor with:
- Personalised Dealer credit data
- Line of sight to products and dealers
- Reporting that promotes opportunities for growth
Our integrated ecosystem includes fully integrated payment processing and foreign exchange capabilities.
Asset Funding in 4 steps
Step 1: Submit application
Step 2: Credit call to understand your business
Step 3: Application approval
Step 4: Bailment deed and supporting documentation
Step 5: Funding
MitchCap Executive Team
Paul Mitchell
CEO & Founder
Mitchell founded MitchCap in January 2019, selling his family home to fund the first five dealers. Formerly the General Manager of GE Capital CDF ANZ and Managing Director of Falcon Group Australia, Mitchell holds a Graduate Diploma from Chartered Accountants Australia. He is highly regarded as a leading expert in Distribution Finance. Throughout his career, Mitchell has structured globally successful programs and led MitchCap to become Australia's largest leisure equipment distribution finance business. He is driven by a passion for empowering family businesses to achieve their goals through effective use of Floorplan financing.
Craig
Head of Credit Committee & Risk Committee, Director
Craig is an early investor and executive at MitchCap. With over 30 years of experience in risk management, Craig served as the Chief Credit Officer (CCO) for three GE Capital businesses, including CDF. In this role, he oversaw approximately $2.5 billion in assets under finance.
Kate
Chief Risk Officer
Kate is an early investor and executive at MitchCap. With over 20 years of experience in asset lending and risk management, she previously served as Credit Director at GE Capital CDF. Kate has also held significant positions, including Head of Risk at Grays and Head of Commercial Credit at Grow.
Patrick
General Manager (Finance)
Patrick, a Certified Public Accountant (CPA) with 10 years of experience in corporate accounting, joined MitchCap after working at Kollaras Group, a leading import/export and commodities business.
Ariel
General Manager (Ops & Assurance)
Ariel joined MitchCap after a military career and owning a client services business dedicated to driving positive business outcomes. Holding a degree in Finance, Ariel now leads the sales team at MitchCap.
Bill
General Manager (Sales)
Bill brings nearly a decade of business development and sales expertise, with a background in financial planning. He has led the Business Development team at MitchCap since early 2022. Originally from Central Western NSW, Bill specializes in B2B sales for SMEs and manufacturers in the agriculture sector. He holds a Bachelor of Commerce (Economics), a Diploma of Financial Planning, and a Certificate IV in Finance and Mortgage Broking.
Nadia
Marketing Manager
Nadia brings extensive international experience in creative and strategic marketing, having worked with a motor engineering OEM, Meriton Group, Landmark, and DC Strategy Franchise, where she served as Head of Group Marketing and Lead Generation. She now leads Group Marketing for MitchCap and oversees lead generation strategies for partnered dealerships.
Keira
Retail Finance Manager
Keira spearheads MitchMarket Finance, the retail finance division of MitchCap. With extensive experience in lending, sales, and management, coupled with her Cert IV in Finance and Mortgage Broking, Keira is dedicated to delivering exceptional and mutually beneficial results. Keira's motivation and inspiration drive her to continually improve and maximize performance, making her a key asset to the MitchCap team.
MitchCap Board Members
Paul Mitchell
CEO & Founder
Mitchell founded MitchCap in January 2019, selling his family home to fund the first five dealers. Formerly the General Manager of GE Capital CDF ANZ and Managing Director of Falcon Group Australia, Mitchell holds a Graduate Diploma from Chartered Accountants Australia. He is highly regarded as a leading expert in Distribution Finance. Throughout his career, Mitchell has structured globally successful programs and led MitchCap to become Australia's largest leisure equipment distribution finance business. He is driven by a passion for empowering family businesses to achieve their goals through effective use of Floorplan financing.
Andrew Stafferton
Non-Executive Director
Stafferton is a co-founder of DF Capital, a UK publicly listed floorplan financier. Since its inception in 2016, DF Capital has become a market leader in manufacturer and dealer financing solutions in Europe. Before co-founding DF Capital, Stafferton led the global Business Development team at GE Capital CDF and held key roles as the head of ANZ, EMEA, and the Marine, Agriculture, and Industrial divisions. He also established trade and supply chain finance products across Europe and the Middle East.
Colin Day
Non-Executive Director
Day is the Chairman of the Board at MitchCap, bringing extensive experience as a senior executive and company director. He previously served as the CEO and Director of the publicly listed company Collection House Limited. In 1987, Day co-founded Remington White Australia, which became a leading player in the debt collection industry, serving major corporations such as Optus, ANZ, CBA, Westpac, and United Energy. Additionally, he has served on the boards of numerous listed and unlisted public companies in the manufacturing sector.
Andrew Griffin
Non-Executive Director
Griffin is a Senior Financial Services Executive, Investor, and Director. He currently serves as the Group Chief Executive Officer of Balmain Corporation, a multi-billion dollar investment and lending firm, a position he has held since 2005. During his tenure, Griffin has overseen Balmain's substantial growth in areas such as Asset-Based Lending (ABL), Property, and Funds Management.
Griffin brings extensive experience within Debt and Equity Markets to the MitchCap Board as well as leadership within the broader financial services market.
Michael Holm
Executive Chairman
Holm serves as the Executive Chairman of Balmain NB Corporation Limited. He also holds director positions in Balmain Fund Administration Limited, which is the Responsible Entity of the Balmain Discrete Mortgage Income Trusts, and Australian Commercial Mortgage Corporation Limited, the trustee of the Balmain Opportunity Trust. Additionally, he serves as a director of AMAL Asset Management Limited, Metro Finance Pty Ltd, MitchCap Pty Ltd, and Wave Money Pty Ltd. Michael plays a senior role in credit and risk committees across all active Balmain lending businesses.
Brendan York
Non-Executive Director
With over 18 years of managerial and financial reporting experience in both Executive and Non-Executive roles, Brendan York serves as a portfolio manager at Naos Asset Management. He previously held the position of Chief Financial Officer and Company Secretary at marketing services business Enero Group Limited (ASX: EGG). Currently, Brendan serves as a Non-Executive Director of building products group Big River Industries Limited (ASX: BRI), as well as a Non-Executive Director and Chair of the Audit Committee at BSA Limited (ASX: BSA) and Wingara AG Limited (ASX: WNR).
Craig Jones
Director. Head of Credit & Risk Committees
Craig is an early investor and executive at MitchCap. With over 30 years of experience in risk management, Craig served as the Chief Credit Officer (CCO) for three GE Capital businesses, including CDF. In this role, he oversaw approximately $2.5 billion in assets under finance.
MitchMarket
MitchMarket.com is our dedicated dealership online marketplace which connects consumers direct to you and your stock.
MitchMarket Finance
MitchMarket Finance provides fast pre-approved loans from over 30+ leading lenders for your customers.
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