MitchCap: Who We Are
MitchCap, a powerhouse in the distribution finance industry, was founded by Paul Mitchell, former GM of GE Capital CDF Australia and New Zealand.
Mitchell found that the Equipment Dealerships were critical to equipment distribution and great businesses – but were dramatically underfunded by the bank and finance sector which did not understand their unique requirements. Determined to bridge the funding gap, Mitchell took a bold step and sold his family home to self-fund the initial five dealers in 2018.
Fast forward to today, and MitchCap has solidified its position as the dominant force in the market.
It proudly holds the title of the largest Distribution Finance business across Australia and New Zealand for Marine, Recreational Vehicles, and Bicycles through its OEM/ Distributor Programs. Moreover, MitchCap stands as the unrivaled leader in providing Bilateral Dealer Facilities (Non-OEM supported) Programs in all three industries as well as Agriculture Equipment, Lawn and Garden Equipment, Bicycles, and Motorcycles.
With a formidable presence in the non-banking sector, MitchCap boasts a robust capital base. Its impressive shareholder lineup includes renowned Australian institutional investors such as Balmain Capital, Thorney Investments, NAOS Asset Management, and Macquarie Bank.
The senior leadership team at MitchCap exudes expertise, collectively amassing over 60 years of invaluable Floorplan Finance Experience in the leisure industries. Their deep understanding and extensive knowledge form the bedrock of MitchCap’s success, cementing its position as an industry leader.
MitchCap is highly regarded by the industries it serves and is the official floorplan financier of the Boat Industry Association of Victoria.
MitchCap Distribution Floorplan Finance
Australia and New Zealand’s Largest Floorplan Financier
- Distribution, Dealer Finance (CDF) & Retail Equipment Finance
- Supplier Payments with Integrated Foreign Exchange
- New, Used, and Trade-In Inventory
- Market Competitive Floorplan Terms
- Largest Credit Capacity
Retail finance for your customers
Our online marketplace.
- Is and ALWAYS will be free for MitchCap Bailment Dealers
- Connects prospects and consumers directly to our Dealers
- QUAD Lead Generation with active digital campaign lead magnets
- Boosts Dealership and Brand followers
Distribution Online Portal
MitchCap’s online distribution portal provides the Distributor with:
- Personalised Dealer credit data
- Line of sight to products and dealers
- Reporting that promotes opportunities for growth
Asset Funding in 4 steps
Step 1: Submit application
Step 2: Credit call to understand your business
Step 3: Application approval
Step 4: Bailment deed and supporting documentation
Step 5: Funding
MitchCap Executive Team
MitchCap Board Members
Have a question?
Our financial strength ensures that we can provide unwavering support.
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