COX Mowers FY25 Conference: A Day of Insights and Innovation
Last Saturday, we enjoyed the sunshine and immersed ourselves in the agricultural world at the COX Mowers FY25 Conference, held at the picturesque Royal Pines Resort on the Gold Coast, Queensland.
Focus on Dealer Support and Strategy
The conference centered on enhancing dealer support and strategizing for the upcoming fiscal year. It featured in-depth discussions on critical topics aimed at propelling COX Mowers and its dealer network toward greater success.
Key Announcements
Sustainable Margins Increase: One of the key highlights was the announcement of sustainably increased margins for dealers, designed to boost profitability across the board.
Dealers were also encouraged to extend their product ranges and expand floor display stocks, providing customers with a wider selection and driving sales growth.
Financial Incentives and Logistical Support: The introduction of Quarterly Loyal Rewards and Settlement Discounts, along with updates on the latest freight details, were significant topics.
These initiatives aim to provide better financial incentives and logistical support for dealers, enhancing their operational efficiency and bottom line.
Exciting Product Lineup
New Products Unveiled: The new entry-level Stockman Ride-On and the New Classic Greenfield 32 generated substantial interest among attendees.
The ergonomic, next-gen designs in mowers were available for test drives, showcasing COX Mowers’ innovation.
Market Trends Acknowledged: The ever-increasing trend of Zero-Turn Radius (ZTR) mowers was also highlighted, demonstrating COX Mowers’ commitment to staying ahead of market trends and customer preferences.
Future Promotional Campaigns
Looking ahead, COX Mowers revealed strategically planned promotional campaigns for the 24/25 fiscal year. These campaigns promise significant growth and visibility for the brand, ensuring it remains a leader in the market.
New Financial Partnership
A notable announcement was the partnership with MitchCap, who will provide financial backing as the supporting floorplan financier for COX Mowers and their dealers.
This collaboration will facilitate the expansion and success of COX’s dealer network.
Overall, the COX Mowers FY25 Conference was informative and inspiring, setting a positive tone for the future.
With innovative strategies, exciting product launches, and strong financial partnerships, COX Mowers is poised for a prosperous year ahead.
Looking to maximise your cash flow with our floorplan finance? At MitchCap we offer 100% advance on your equipment inventory. Contact us today on +61 2 4258 3620 | [email protected].
